[Update: Although we've used the word 'circulation' we should've said 'readership.' Please scroll down to the comments section for a rather illuminating discussion of the terms, involving Subir Ghosh, a member of Newswatch.in]
Newswatch.in, a media
watchdog organization, has just released new statistics on newspaper circulations
in India. The results make
a fascinating read and are a wake-up call to anyone who, like me, has a lot
more contact with the English media in India than with vernacular newspapers.
The Times
of India is the country’s largest circulation English daily (13 million)
and yet there are newspapers in five vernacular languages whose readership
figures demolish that of the Times. Furthermore, the English dailies’
circulations have tended to contract slightly since last year while over the
same period the Hindi dailies have made gains on the order of 1 to 3 million additional
readers.
In Hindi, the top paper, Dainik Jagran, has a circulation of 56
million and the second place paper, Dainik
Bhaskar, is read by 34 million people.
Indeed, all five of the Hindi papers
listed by newswatch.in have higher circulations than any English paper.
In Bengali, Ananda
Bazar Patrika has a circulation of 15 million (while the local English-language
paper, the Kolkata-based Telegraph,
has a circulation of only 3 million).
Additionally, papers in Marathi, Tamil and Telegu have a
higher circulation than the Times and if we lower the standard of
comparison to the second-highest circulation English daily, Hindustan Times,
which has 6 million readers, then there are more widely read papers in
Gujarati, Kannada and Malayalam.
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