"When you're serious about entertainment, every detail counts" - that's the theme of an American Express "Take Charge" campaign. How does the company make this point? It turns to Conan O'Brien, whose new show on TBS just debuted. Here's a two-minute version; a one-minute version has been airing in TV. Incidentally, his first appearance on TBS was big success, drawing a larger audience than Jay Leno, David Leterman or Jon Stewart. Your thoughts below, please.