SAJA, the South Asian Journalists Association, and SAMMA, South Asians in Media, Marketing and Entertainment Association, present the latest in their series of high-profile webcasts - via BlogTalkRadio.com - with some of the leading South Asian names in global media, arts, entertainment, politics and much more...
Listen to recordings of two SAJA & SAMMA TV-related webcasts. Both are below: One with folks from "Outsourced" and the other with stars of reality TV.
===>Meet stars Rizwan Manji, Parvesh Cheena and Sacha Dhawan, executive producer Robert Borden and writer Geetika Lizardi of NBC's "Outsourced":
Wednesday, March 30, 2011: A conversation with several South Asians who made waves in reality shows in recent years.
PhotographerNigel Barker (@beautyequation)- "America's Next Top Model" judge
SingerAnoop Desai (@anoopdoggdesai)- "American Idol" contestant - finished in 6th place in 2009
Chef Maneet Chauhanof Vermilion in NY & Chicago - "Next Iron Chef" - season 3 contestant and judge on "Chopped"
Conducting the interview will be Madhu Goel Southworth, Senior Counsel, Legal & Business Affairs, AMC. Producing the show will be Sree Sreenivasan (@sree), digital media professor at Columbia Journalism School and co-founder of SAJA.
Not to over-analyze or anything, but after seeing this ad for Hardee's, then watching Paris Hilton's ad for Carl Jr's, I'm thinking that while Padma Lakshmi is easily more attractive, Paris Hilton is actually the superior actress.
One of Israel's major arms manufacturing companies, Rafael, thought the smartest way to attract the Indians to buy their new weapons system would be to produce a Bollywood style video advertisement. I ran into this video as I was reading the Switchblog:
Defence Professionals, a website that covers international defence community, says in this article that India has been shifting its arms supply from Russia to Israel in recent years.
In 2008, Rafael won a contract worth some $ 340 million to provide 18
Spyder- short-range air defense systems as the Indian Air Force’s
low-level quick reaction missile system (LLQRM). The Israeli company is
now pushing the Spyder MR (medium-range) variant of the missile, with a
range of 35 kilometers, as the Indian Army’s next Medium Range
Surface-to-Air Missile (MRSAM) as well as the Spike MANPAD missile
According to the Campaign Against Arms Trade, Rafael currently works with several big arms manufacturers like Lockheed Martin and Northrop Grumman. More here:
Rafael expects orders worth $600m for Gill/Spike from Europe and seems
likely to get them as the Netherlands, Finland and Poland 9 have already ordered the weapon. Gill/Spike is also operational in Singapore. 10
Other Rafael exports include the Barak ship-borne anti-missile system to Chile and Singapore,11Popeye missiles to South Korea, 12and a co-production agreement with Turkey for Popeye II missiles.13
And now India. Wonder if the video sealed the deal. Please post your thoughts below.
Tanishq, the upscale jewelry group of Titan Industries Ltd. entered US retail with a jewelry boutique in Chicago. And a second is to follow at Garden State Plaza Shopping Center in Paramus, NJ, which is going to be one of 20 stores listed under Fine Jewelry and Watches at the mall. A bit about their business plans, from Smita Aggarwal’sJanuary article in the Indian Express,
To expand its retail presence overseas, Tata's promoted Tanishq, the jewellery business group of Titan Industries, will be coming up with its two stores in United States by 2008-end.
Speaking to The Indian Express on sidelines of a conference, the vice president Retail and Marketing, Jewellery, V Govindraj said, "Tanishq would be opening two jewellery boutiques in US by this year end. These stores will be company owned and are on a pilot basis."
With an interesting product mix, the company will be including a large part of its jewellery design mix, targeted at ethnic Indians. "Clearly, a large part of the product mix will be for ethnic Indians and Non Resident Indians (NRI)," said Govindraj.
These stores will add to its international portfolio since it has a presence in Middle East and far East nations like UAE and Singapore. Most of these stores are in a shop-in-shop format, operating in existing jewellery stores. "The export sales constitute around 6-7 per cent of our total sales," said Govindraj.
The 60-second spot, which will see heavy rotation on prime-time
network television and on the Web, continues with a series of
testimonials by Microsoft employees (including Bill Gates), ordinary
people and celebrities in diverse settings around the world who
proclaim, "I'm a PC."
Mind-body medicine expert Deepak Chopra intones, "I am a PC and I am
a human being. Not a human doing. Not a human thinking. A human being."
The spot closes with the tag line "Windows: Life without Walls,"
which Microsoft tested globally for a year, said Bill Veghte, senior
vice president of Microsoft's online services and Windows business
group. It's part of the company's $300 million marketing blitz,
including print, Web, television and outdoor advertising.
University of Michigan marketing prof Aradhna Krishna is getting press on multiple fronts these days. Last week, US News & World Reportreported on a joint study she conducted, comparing the experience of drinking from a stiff cup versus a flimsy cup. The study...
"found that consumers with a high need for touch rated water served
in a stiff cup as tastier than the same water served in a flimsy cup.
Subjects with a lower need-for-touch didn't let the cup's stiffness
influence their opinion of the beverage. The results were detailed earlier this year in the Journal of Consumer Research. Consumers obviously rely on their senses of sight, and sometimes
smell or hearing or taste, to determine what products to buy, but
research on the role of touch has been sporadic."
Krishna also organized the first Sensory Marketing Conference. We see great wealth in her future.
But for our purposes, what's more interesting is her other study (in the forthcoming Journal of Consumer Research), on advertising to bilingual consumers. From The New York Times:
The researchers asked 122 college students in New Delhi to rate, on
a seven-point scale, advertisements for detergent or chocolate,
supposedly placed by multinational companies, and written in English,
Hindi or a mix of the two.
For chocolate ads, the students preferred English or an English-rich hybrid; for detergent, they preferred a Hindi-rich hybrid.
The moral of the story is that well-off Indian consumers associate English with modern, cosmopolitan lifestyles, but Hindi (or presumably other local languages) has its own uses. More from her paper (pdf):
"Further, unlike the negative associations of
inferiority and lower socioeconomic status associated with Spanish for
Hispanics in the United States... in India, the Hindi language tends to
have several positive associations, such as solidarity, pride,
nationalism, family, and belongingness, and is not necessarily
associated with lower social status..."
A fashion spread in the latest Vogue India, in which poor, nameless Indians sport $10,000 handbags and $100 bibs, has catalyzed a profound reaction in the press and blogosphere. What is the acceptability, many are asking, of employing such jarring images, un-ironically, for the sake of commerce?
"The poor are always used as props, not as real people, which is why
they haven't even been named in the magazine," said columnist Parsa
Venkateshwar Rao. "Would they use homeless or hard up people in London
for this kind of shoot?"
In The New York Timesarticle which first brought widespread attention to the matter, Indian journalist Kanika Gahlaut is quoted:
There’s nothing “fun or funny" about putting a poor person in a mud hut in clothing designed by Alexander McQueen. “There are farmer suicides here, for God’s sake," she said, referring to thousands of Indian farmers who have killed themselves in the last decade because of debt.
To which Vogue India editor Priya Tanna rebuts:
"Lighten up...Vogue is about realizing the 'power of fashion' and the shoot was saying that “fashion is no longer a rich man’s privilege. Anyone can carry it off and make it look beautiful. You have to remember with fashion, you can’t take it that seriously. We weren’t trying to make a political statement or save the world."
The online debate is mostly propelled by incredulity: