NEW PROJECT: WSJ launches Hindi version of its "India Real Time" blog

In yet another sign of the changing media landscape, the Wall Street Journal's India blog, India Real Time - which has already gotten a lot of attention in a short time - now has a Hindi version as well. It's all part of the india.wsj.com site. From a memo from Paul Beckett, the Journal India bureau chief:

...this is part of the WSJ’s commitment to greater engagement with its Indian audience in India and around the world, which started with the India web site and now includes an India mobile application, India Real Time, India Real Time in Hindi, India Chief Mentor, our award-winning Rural India page, India Jobs listings in partnership with Naukri.com, and same-day publishing in India of The Wall Street Journal Asia.

See the full memo below, as well as screengrabs of the Hindi and English versions of the site. Let us know what you think in the comments.

[Paul Beckett's memo]

From: Beckett, Paul

To: Beckett, Paul
Sent: Wed Sep 15 20:41:44 2010
Subject: What's New on India.WSJ.com: "Hindi" Real Time

Dear All:

I should really be writing this in Hindi since it is to announce that this afternoon our India blog – India Real Time – went live in Hindi as well as English.

The new Hindi site is here: http://realtime.wsj.com/in/india/

Please check it out, see what you think, and tell others who may be more interested in reading our take on news and events in India in Hindi.

More broadly, this is part of the WSJ’s commitment to greater engagement with its Indian audience in India and around the world, which started with the India web site and now includes an India mobile application, India Real Time, India Real Time in Hindi, India Chief Mentor, our award-winning Rural India page, India Jobs listings in partnership with Naukri.com, and same-day publishing in India of The Wall Street Journal Asia.

Let me also take this opportunity to thank you for your support over the past 18 months and we hope you’ll keep in close touch with us and our publications in the months ahead.

All the best,
Paul

Paul Beckett
Bureau Chief
The Wall Street Journal
New Delhi
(+91) 98 7366 XXXX

visit us at: http://india.WSJ.com

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