One of Israel's major arms manufacturing companies, Rafael, thought the smartest way to attract the Indians to buy their new weapons system would be to produce a Bollywood style video advertisement. I ran into this video as I was reading the Switchblog:
Defence Professionals, a website that covers international defence community, says in this article that India has been shifting its arms supply from Russia to Israel in recent years.
In 2008, Rafael won a contract worth some $ 340 million to provide 18 Spyder- short-range air defense systems as the Indian Air Force’s low-level quick reaction missile system (LLQRM). The Israeli company is now pushing the Spyder MR (medium-range) variant of the missile, with a range of 35 kilometers, as the Indian Army’s next Medium Range Surface-to-Air Missile (MRSAM) as well as the Spike MANPAD missile system.
Rafael expects orders worth $600m for Gill/Spike from Europe and seems likely to get them as the Netherlands, Finland and Poland 9 have already ordered the weapon. Gill/Spike is also operational in Singapore. 10
And now India. Wonder if the video sealed the deal.
Please post your thoughts below.