Sammy Chand, a music producer in Los Angeles and former member of Karmacy, tells us that the L.A. Clippers basketball team will be putting on a desi halftime show on Jan. 26, India's Republic Day, when the Clippers will be going up against the Portland Trailblazers. More at the NBA's website, which is emblazoned with the banner above.
As you can see from the press release below (which has Clipper contact info), portions of the proceeds from ticket sales are meant to benefit victims of the Mumbai attacks. But Sammy's had trouble lining up a beneficiary and is soliciting suggestions.
I asked him how a South Asian entertainment company like his, Rukus Avenue, pitches an idea like this to a major sports franchise. His response:
Please post your suggestions for groups that should receive any funds below. As a friend recently pointed out to us, it doesn't make much sense to highlight the event if we bury info about the recipient of any donations.
Here's the press release:
FOR IMMEDIATE RELEASE
The Los Angeles Clippers & The Portland Trailblazers to Celebrate India Republic Day
On January 26th, 2009, the Los Angeles Clippers face the Portland Trailblazers in what will be a historic night for the NBA & the South Asian community. An unprecedented evening of celebration and entertainment in the US for India Republic Day will be presented at the prestigious Staples Center in Downtown Los Angeles.
To mark the occasion of India's 62nd year of independence, Rukus Avenue has teamed up with FOSAAC & the Los Angeles Clippers to present a Republic Day tribute game – complete with an Armed Services Honor Guard, outdoor cultural expo and an exhilarating India-fusion half-time showcase.
In anticipation of the release of his debut album From the Outside, Rukus Avenue recording artist Sandeep will perform selections from the record - including his BBC Radio hit single, Just Breathe. Sandeep will be accompanied by dancers led by the critically acclaimed choreographers Janet Roston & Bosco. The lineup will also include a special performance by world-renowned Bollywood Choreographer, Yogen Bhagat and his Bollywood Step Dance Troupe, along with the sensational brother/sister singing duo of Nauzad & Khushi.
Sammy Chand, Rukus Avenue CEO:
"This is undoubtedly a very noteworthy milestone for the Indian community. The significance of the NBA and the Clippers to commemorate India Republic Day should resonate throughout this country. This is a clarion call that our voice in the American chorus is indeed growing louder."
A portion of the gate receipts will benefit the victims of the recent terrorist attacks in Mumbai. Discounted ticket specials from $16-$65 available from the Clippers Official Website www.nba.com/clippers/india
Los Angeles Clippers: email@example.com
Rukus Avenue: firstname.lastname@example.org