Filmy, a 24-hour South Asian channel launched on Time Warner Cable's NYC region last month. The official launch is on Saturday, November 8, as part of the Mahindra Indo-American Arts Council Film Festival in Manhattan.
Sahara's Filmy is being broadcast by GloboSat Entertainment, the North-American licensee for Sahara programming including Sahara One and Sahara Samay. Neerja Patel, GloboSat Entertainment on Filmy's programming:
It’s beyond movies, it’s beyond just watching a film. You can see the making of, songs and even the game shows on there are related back to Bollywood.
South Asian channels are available on cable and satellite service providers like Comcast, Cox, Optimum, Dish and DIRECTV. Dish offers 14 stations with all-Hindi mega-pack and DIRECTV’s HindiDirect™ offers 7. Filmy, available for $14.95 a month, when compared to Optimum’s five-pack international package for $19.95 and individual channels for $9.95 seems pricey, or maybe premium.
About Filmy trying to reach out to non South Asian audiences, Neerja said:
Filmy is currently available on Time Warner Cable Channel 562 and on channel 2008 on DIRECTV.
Contact Neerja Patel at 718-937-4499 Ext: 355 or mail her at neerja[at]globosatent.com for press inquiries.
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