From Benjamin Romano's piece in the Seattle Times about the latest round of ads for Windows:
The 60-second spot, which will see heavy rotation on prime-time network television and on the Web, continues with a series of testimonials by Microsoft employees (including Bill Gates), ordinary people and celebrities in diverse settings around the world who proclaim, "I'm a PC."
Mind-body medicine expert Deepak Chopra intones, "I am a PC and I am a human being. Not a human doing. Not a human thinking. A human being."
The spot closes with the tag line "Windows: Life without Walls," which Microsoft tested globally for a year, said Bill Veghte, senior vice president of Microsoft's online services and Windows business group. It's part of the company's $300 million marketing blitz, including print, Web, television and outdoor advertising.
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