Church's Chicken is set to spread all over India, like the proverbial slick of grease:
The world’s third largest chicken quick service restaurant (QSR) chain, Atlanta–based Church’s Chicken, with revenues of over $1.2 billion, will launch their ‘Texas Chicken’ brand in Hyderabad next month. “We are expanding and are very upbeat about India”, said president and chief executive officer, Harsha Agadi, speaking exclusively to Livemint from Atlanta. “In the next ten years we will have at least 300 outlets on ground in India”.
According to LiveMint.com, the company will dish out "its signature spicy bone-in fried chicken in addition to the all-new vegetarian menu with Indian staples of Paneer and other fried veggie snacks." The strategy is to serve highly affordable chicken. Apparently it can still sell two pieces of fried chicken for just 99 cents, just as it did 40 years ago. What kind of mysterious magic makes that possible?