ADVERTISING: Desi spotting in a G.E. ad

A General Electric healthcare ad about a new ECG/ultrasound product has been getting a lot of airplay in the U.S. for a couple of months now:

Tejpreet Singh Chopra, president of GE India, who moved to India after several years in the U.S., spoke about that product at the recent Wharton School India Economic Forum.

Asked about the product by SAJAforum, Chopra wrote: "The basic principle is - that we are trying to develop concepts/products like the "Nano" for all products in some of our industries/verticals - classic example is healthcare - and the ECG device in the advertisement is one of them. We are innovating to create products that improve the quality of life of the masses- by bringing down the price point that makes them available to the public at large."

Here's a video of Chopra talking about his plans for GE (which did $3 billion worth of business in India last year):

Comments

[SI]

Actually posted about this the first time we saw the ad in mid April. I can't over-emphasize what a big step forward this commercial is for the portrayals of South Asians and India in American media. Not only that a huge corporation would even base an ad in India, but actually get things right? Or close enough that we don't object?

It's quite a step forward from "monkey brains."