DESI SPOTTING: India Billboards Hit Streets of NYC
If you have been in Manhattan lately, it's hard to miss all the "Experience India" billboards all over the streets, as part of the "Incredible India@60 in New York" celebrations. Below is a collection of the billboards in this montage by Jay Mandal/On Assignment (jaymandal at yahoo.com). See the full lineup of events, Sept. 23-Sept 26. If you can't see the slideshow below, see them here.
Ultrabrown & Sepiamutiny have been tracking these and other ads for sometime now, with analysis:
The NYC ads | More on another NYC campaign | Ads at O'Hare - am sure there are others.
Post your comments below.
They definitely caught my attention! My friends and I have wondered why these were plastered all over the city. I don't recall seeing any ads in the subways or buses; they would have been more visible and retained by the observer -- to google it later! I'll have to check some of them out. Thanks for the info, as always!
Posted by: Anandi Premlall | September 23, 2007 at 11:57 AM
Not sure if this is already up, but I saw one of these outside the Subway at Bryant Park (40th St. and 6th Ave.)
Posted by: Rubina | September 23, 2007 at 12:12 PM
the phenom certainly has caught my imagination. I have yet to see the phenom tough. How long will it be around. I hope billboards look something like air india billboards on Bombay's marine drive used to be....fun, frolic and romance.
no moral preaching I hope. Morality should be saved for rabbits and insects who breed like there's no tomorrow.
JAI HIND !
Posted by: panditjugalkishoreshastri | September 23, 2007 at 01:27 PM
I guess the purpose of these billboards is to make India look good.
If Indians can make such demands of India why can't they make similar demands of themselves. Please spruce up and try to look like you are in your prime.
ARUN VENUGOPAL....are you listening. In this 60th year of Independence let's look like we invented a black suit and try to put it on public display. Let's make personal vanity a personal goal.
Posted by: panditjagalkishoreshastri | September 23, 2007 at 01:46 PM
jet airways takes off from under Macy*s @ 34th street in midtown manhattan. the gleaming aluminum columns beaming cheerily from the flourescent lights of Macy's underbelly... and jetways wrapped around all 'em columns. what a sight, it is, not for its creativity, but its volume. all 'em suckers columns scream: s'topless flights to'ing and fro'ing between chennai, mumbai, Delai and , of course, new york'ai. The house colors of jet airways, yellow and blue, lil sedate, lil sober, lil subdued, convey the message like a mathematician would. it's not a salesman's message. a photo of ratan tata of long parsi nose, receiving carnegie philanthropy award, might be more intriguing if it caused people to wonder, WTF is this? if browsers dug deep they might see jet airways and dig it.
but hey, rome was not built in a day.
better safe than daring.
Posted by: panditjugalkisoreshastri | November 05, 2007 at 01:36 PM