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« POLITICS: Hillary courts the Indian vote, and purse | Main | POLITICS: Obama digs in, plays the outsourcing card »

June 14, 2007

POLITICS: Avoiding Macaca Moments

The Macaca Moment's impact lives on. After last year's Senate campaign of George Allen was tossed into turmoil thanks to his referring to opposition campaign worker S.R. Sidharth as "macaca," all politicians are being told to be vigilant about what they say in public. They never know when a camera might catch them saying something that will get them in trouble. A Republican internet campaign guide spells out the importance of video research quite clearly, as you can see from the para excerpted below (click to magnify).

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You can read more excerpts from the guide as a PDF from Politico.com. From the site's story, "GOP issues rules to avoid Macaca moments"...

The Macaca moment has morphed into an official learning tool for the Republican establishment. It's right there, on pages 18 and 22 of an Internet guide from the National Republican Senatorial Campaign Committee that its chairman, Sen. John Ensign (R-Nev.), hopes will become scripture for the 2008 candidates.

Read both the guide and the story and post your comments below. What other tips do you have for political candidates?

EARLIER ON SAJAforum:
The first Macaca Moment...

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